Invantive aims itself strongly on online marketing so that we only have to use the sales instrument if there is a need for it with the prospect. In 2013 we work with own research on the real time scoring of the online marketing results; we do this on the basis of the "customer journey". In that model for the scoring of leads we also need to process the offline marketing activities.

Goal of the graduation assignment is also to visualize the offline element of the "customer journey", to relate it to its online part of its journey to a company solution and to partake in the real-time lead scoring.